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+1 437 5452520 [email protected] Toronto, Canada
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Creative Strategist / Creative Director with 10 years across branding, campaigns, community and growth. I began in a writers’ room, moved through agency and in-house roles, led brand strategy at Betlive at national scale, and now work independently with teams that want clarity, taste, and results.
Freelance Creative Strategist/ Director (2024 - Present)
- I help founders, teams and creatives bring their vision to life, achieve measurable success, and build community through strategic and creative decision-making across brand, campaigns, content and experience.
Head of Brand Strategy at Betlive (2023 - 2024)
- Navigated new marketing restrictions for online gaming; used partnerships and employer brand to keep the company visible.
- Lifted brand equity and market share 10%+ in under a year; built and led a five-person brand team that continues to deliver.
Strategist at JWT Metro (2020 - 2023)
- Led campaign strategy across categories; work translated into business growth and multiple creative awards.
- Helped our largest client overtake its main competitor; drove 20%+ gains in awareness and sentiment.
- Launched a culture/debrief newsletter during the pandemic that helped secure Agency of the Year (2022).
Co-founder/ Managing Partner at Animal Project (2020 - 2024)
- Co-founded a volunteer-led animal-welfare NGO born from a crowdfunded lockdown group; organized nationwide feeding, vet care, spay/neuter, and street-shelter efforts.
- Led brand, partnerships, funding, and comms.
Campaign Manager at GIZ Berlin, Germany (2017 - 2019)
- Ran creative execution for a large environmental awareness programme; raised public knowledge of local biodiversity 12% over two years.
- Brought creative planning frameworks into a corporate setting and trained teams to use them.
Co-founder/ Managing Partner at Lumos (2016 - 2020)
- Built a modern, welcoming yoga studio + veg cafe; led brand and all marketing.
- Grew community to 40k+, expanded to a larger location, and was cited as a best-practice case in community building (2024).
Co-founder/ Managing Partner at MZSMR (2014 - 2020)
- Created a distinctive club brand that widened the local techno audience.
- Built a loyal community that lives beyond social platforms.
Scriptwriter at Night Show Studio (2011 - 2016)
- Wrote for one of Georgia’s most-watched prime-time comedies; progressed from punch-ups to owning episode structure, plots, and character arcs.
<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> BA in Human Psychology - TSU Georgia
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